Chrysler‘s newest advertising wants to remind consumers that the upcoming 2011 Jeep Grand Cherokee and 2010 Dodge Challenger are as American as can be. Dodge‘s spot, scheduled to air in conjunction with the United States matchup against England at the 2010 FIFA World Cup, suggests that George Washington would have driven a 2010 Challenger. The ad, which portrays a skirmish with the Redcoats, shows the former president blasting onto the battlefield in a vanguard of Challengers with high-flying American flags. Jeep‘s advertising and marketing blitz emphasizes the automaker’s return to pride and quality in its products, starting with the new 2011 Grand Cherokee. “The Jeep Grand Cherokee advertising campaign reminisces upon a time when America was known for its craftsmanship and there was a sense of personal pride in creating a quality product,” Oliver Francois, lead marketing executive, Chrysler Group LLC, said. “The campaign is the … [Read more...] about 2011 Jeep Grand Cherokee and 2010 Dodge Challenger Ads to Emphasize U.S. Pride
Fifa 2010 world cup
In the mid-fall of 2009, the American Speed Association (ASA) announced that it had developed an international motorsport contest for stock cars in conjunction with the Free State Provincial Government of South Africa. Dubbed the “Championship Between the Continents-South Africa versus USA Motorsports,” this transcontinental event will feature a 207-lap, 500-Kilometer event at the Phakisa Freeway Circuit in Welkom, South Africa on January 29-31, 2010. The event marks the first time ASA will venture outside of North America and will be part of the “South African Speedweeks” which will see various racing-themed activities surrounding the race. Competing in the event will be on an invitation only basis and feature drivers from both the United States and South Africa. American drivers already committed to the race include 2009 Joe Gibbs Driven Racing Oil ASA Member Track National Champion Tommy Cloce, 1986 Daytona 500 winner Geoff Bodine, and rising NASCAR star Marc … [Read more...] about South Africa versus USA Motorsports – ASA Racing Goes International
Imagine for a minute that you’re sitting in your living room watching the World of Outlaws Sprint Car finale on television. There’s Donny Schatz making a move for the lead around Joey Saldana. The camera is focused squarely on the battle and the two superstars are heading straight for it. You’re sitting on the edge of your seat when it appears that both Schatz and Saldana’s cars just jump out of the TV into your living room. They throw their cars into the trademark slide that defines most all forms of dirt racing as chunks of mud and clay fly past your head. The ensuing dust cloud envelops your La-Z-Boy as the pair race down the front stretch in pursuit of the checkered flag. Sprint Car racing on television in 3D. Sound like a fantasy? It’s more of a reality than you think. As this issue went to press, ESPN announced that in 2010 it will unveil the industry’s first 3D network. ESPN 3D will showcase a minimum of 85 live sporting events during its … [Read more...] about Sprint Car Racing In 3D – Takin’ The Green
It was a perfect day for racing. Big puffy clouds dotted a picturesque blue sky. A slight breeze kept the 80-plus degree temperatures at bay. The grandstands were full. Pop-up tents filled the grassy areas of Turn 4 and the track was in good shape. A field of 24 full-bodied stock cars sat quietly on the grid waiting for the most famous words in motorsports. You would have hardly guessed that we were more than 8,000 miles from home on the other side of the world, but that’s exactly where we were, smack dab in the heartland of the Republic of South Africa. You likely first read about this race in the very pages of this magazine (Feb. ’10 issue). The announcement that the American Speed Association (ASA) was taking stock car racing halfway around the world to a 1.5-mile track in the middle of a country most Americans know only from news reports was met with surprise, in some cases disbelief and a high degree of interest. The Country Located at the very bottom of the African … [Read more...] about ASA South Africa Race – Racing In The Heartland
Many of us football fans can’t wait for the World Cup to begin, but how about being there yourself in South Africa when the greatest show on earth kicks off this June? Here’s a way, and it’s not a contest that requires slogan writing skills but skills on the ball. The Hyundai-Kia Group is an official partner of the 2010 FIFA World Cup and Naza Kia, local distributor of Kia vehicles has launched the Kia Futsal With Soul tournament as part of its ground activities for the World Cup. Kia Futsal With Soul kicks off on May 22 in Penang and Shah Alam, followed by Subang and Melaka on May 29 and 30. The finals will be on 12-13 June at the Bukit Jalil Stadium. Open to the public, the winning team of this tournament will bag RM10,000 cash and the chance to represent Malaysia in Kia’s global five-a-side competition, to be held during the World Cup in South Africa. Other participating nations include Korea, China, France, UK, Holland, Italy, Germany, Syria, Saudi Arabia, … [Read more...] about Naza Kia launches Futsal With Soul tournament, winning team represents Malaysia in South Africa next month!
A Hyundai i30 painted in North Korean colours? We’re looking at a collectors item here! The picture above shows 33 Hyundai i30s painted in the national colours of the 32 nations qualified for the 2010 FIFA World Cup, including one with all the flags on it. Since North Korea, neighbour and warring enemy of South Korea (where Hyundai is based) is one of the nations travelling to South Africa for the football showpiece next year, the Communist country gets its own customised i30! It may be 190 days until the World Cup kicks off, but Hyundai is keen to milk its status as the official Automotive Partner of the global football fest. The “i30 World Cup tour” has stopped at Hyundai retailers around Europe, meeting thousands of football fans along the way. After circling London over the weekend, the convoy is now making its way to Holland for the next pitstop. Here in Malaysia, we are also currently circling the city with the Hyundai i30, so look out for the test drive report … [Read more...] about Fancy a “North Korean” Hyundai i30?
Maruti Suzuki has won the MMA Asia Pacific and the Global awards for its digital campaign – ‘Sports Sponsorship goes mobile.’ The Awards are given to companies for the best use of mobile media for branding purposes, both in the Asia Pacific region and globally. The award ceremony was held at Los Angeles, USA, last week. This is the first time that any Indian company has been chosen for these prestigious awards at a global level. Maruti Suzuki had executed “Sports Sponsorship goes mobile” campaign in 2010 around two of the largest sporting – The Indian Premier League (Cricket and FIFA World Cup). It was a two-month long campaign which used multiple mobile media platforms like Affle’s SMS2.0, Mobile Internet, Voice Portals and SMS advertising. The campaign reached to over 7 million users delivering unprecedented engagement levels. With over 1.2 million engagements and a 7 % CTR (Click Through Rate), this campaign played a very important role to … [Read more...] about Maruti Suzuki Wins Global MMA Award
Price OTR Mumbai: Rs. 5.35-8.17 lakhs (Maruti Swift), Rs. 5.67-8.51 (Volkswagen Polo), Rs. 5.41-8.68 lakhs (Fiat Punto Evo) The VW Polo, Fiat Punto and Maruti Swift are by far the most fun to drive hatchbacks in India Hatchback war isn’t new. Four years back when the Volkswagen Polo arrived in India, we put up it against the Fiat Grande Punto and used the last generation Maruti Suzuki Swift as a support car as it wasn’t in the same league as the European vehicles. Today, the Swift has moved a generation up, taking a drastic leap in the right direction to compete with the Polo and Grande Punto. The German hatchback has also seen a major mid-life facelift, getting a slew of mechanical changes and an impressive new diesel mill. The Grande Punto won the shootout last time around and this time it has received a comprehensive facelift too but the mechanicals haven’t been altered one bit. Can the Punto still hold the hatchback crown or have the Polo and Swift displaced the … [Read more...] about Fiat Punto Evo vs Volkswagen Polo vs Maruti Swift – Shootout
The new June 2010 issue of CAR Magazine kicks off our Supercar World Cup. To coincide with this summer's football tournament, we've launched a tournament of our own – a festival of fast, featuring 2010's most exciting supercars, with everything from the Ferrari 599 GTO to the Aston Martin One-77, with twin tests of the Veyron and SV, and LFA and SLS in between.But we’re also celebrating one very special anniversary. Forty years ago Mini legend Paddy Hopkirk and advertising mogul Wylton Dickson hatched a plan to create an intercontinental rally to tie-in with the 1970 FIFA World Cup. And today the Daily Mirror World Cup Rally still stands as the longest, highest and toughest rally ever, starting at Wembley and ending 16,000 miles later in Mexico.You can read the full story in CAR's new June 2010 issue, and if you want even more information then you can find it in Graham Robson’s fabulous, definitive new book – Robson was part of the 1970 organising team. CAR has … [Read more...] about Win one of five books on the 1970 World Cup Rally
IndyCar Series will be bumped back to running exclusively in North America this season after the planned race in Brazil has been canceled.The announcement made late last week left many questions unanswered, but subsequent reports indicate that it was the local government in the capital of Brasilia who pulled the plug. Apparently facing backlash over the enormous cost of hosting the FIFA World Cup last year amidst rampant poverty in the country, government officials have been under increased scrutiny over the costs associated with hosting international sporting competitions. The planned return of the MotoGP race in Brasilia was also canceled for the second year in a row.To make matters worse, a reported two thirds of the tickets had already been sold, renovations to the Autódromo Internacional Nelson Piquet were well under way, and a sponsor for the race was due to be announced within days. Series organizers, however, say that both they and the participating teams are protected … [Read more...] about Local government pulls plug on Indy race in Brazil